About us

At Sugar Times, we believe cake should never be just a pretty face. That’s why we create show-stopping cakes that are as moist and flavourful as they are visually stunning. In a world full of dry sponge and overdecorated sugar shells, we bring you the real deal—a symphony of flavour dressed in luxury.


We’re a small, independent baking studio based in the UK, and we do things a little differently. Every cake we make is handcrafted to celebrate not just the occasion, but the people behind it. Whether it’s a minimalist, modern design or a bold, creative concept, our cakes are baked with precision, flavour-first thinking, and a passion for detail.


Our signature? Uncompromising taste. We use premium ingredients and original recipes to guarantee each bite is soft, moist, and indulgent—the kind of cake people actually want to eat (and come back for). While most cakes look good only on Instagram, Sugar Times cakes are remembered for the way they taste.


Whether you’re celebrating a milestone, a loved one, or simply treating yourself, our creations bring luxury and personality to your party or your home.

 


Why Choose Sugar Times?

  • 🎂 Moist, Flavour-Packed Cakes – We’re proud of how our cakes taste. No dry crumbs here.
  • ✨ Bespoke Design Options – Elegant or extravagant, your vision guides our artistry.
  • 🧁 Small Batch & Handmade – Every cake is crafted to order with care and creativity.
  • 📦 Flexible Ordering – Easy online process, with personal service from start to finish.